Inspiration
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When Best Western wanted to upgrade its outdoor signage to reflect its rebranding, it decided to reach out to Verbax Lighting Solutions for help. Matteo Cavallari, the Managing Director at Verbax, brought in Cees Steenkuyl at GE Current, a…
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Petrol station environments present a unique set of challenges to sign makers. They tend to require bright, vivid signage that’s illuminated at all hours of the day and night. They also often stand apart from other buildings and commerce, exposed…
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A business’s signage is an integral part of its marketing and brand identity. Whether you are beckoning customers to visit a store for the first time, rebranding your company as part of a renewed marketing effort, or maintaining a consistent…
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Attributing a financial value to brand equity and reputation can often feel like art rather than science, based on an opaque combination of proprietary analytics, extensive economic calculations and a healthy dose of “expert” opinion. However,…
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Global warming is the biggest environmental challenge the world has ever faced. Caused by an increase in greenhouse gas emissions from industry and agriculture, global warming has brought about a rise in sea levels, changes in food production and…
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When Debbie and Grant Strong launched their farm, Strong Vertical Gardens, they were determined to bring locally sourced produce and microgreens to tables across their home state of Utah. But they had some unique ideas on how to go about this:…
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ORLANDO – March 21, 2018 – At this week’s ISA Sign show in Orlando, Florida Current unveiled two extensions to its 24V Tetra® LED system – 24V Tetra® LED Color Channel Letters and 24V Tetra® PowerMAX High Output. These enhancements follow the…
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Sainsbury’s partnering with Current on the country’s largest supermarket lighting upgrade, covering more than 450 stores by 2020 250,000 new LED fixtures will cut Sainsbury’s lighting energy consumption by 58 percent and reduce greenhouse gas… -
Photography Credit: National Signs
It’s hard to steal the spotlight from Lady Gaga. But at Super Bowl LI at Houston’s NRG Stadium, fans watching her roof-top performance might notice something else shining on top of the stadium: a…
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The Customer
NRG Stadium is a multi-purpose stadium in Houston, Texas that hosts a variety of yearly sporting and entertainment events. It is home to the NFL’s Houston Texans, the Houston Livestock Show and Rodeo, and the Texas Bowl…