Inspiration

Powerful, miniature module extends Current’s portfolio into a range of new, compact signage applications

LONDON, UK – 25 June, 2020 – GE Current, a Daintree company, today announced the launch of its latest 24-volt Tetra® product, the…

There are a lot of roadway lighting options available. In this webinar, our industry experts offer insights on Current’s product differentiators and discuss some of the biggest concerns in roadway lighting today. They also provide…

Like many others around the United States, my Memorial Day holiday looked quite a bit different than in the past. My workdays are unrecognizable too, with my signage team grounded at home instead of visiting partners and many of those sign makers…

EnTrans International, LLC is a leading producer of energy and transportation equipment, with a wide family of established brands under its umbrella and 13 manufacturing locations across the globe. One of these facilities is a 400,000-square-foot…

When it comes to sustainability ambitions, the City of Fort Collins is one of the most forward-thinking in the nation. With its aggressive Climate Action Plan and its stated goal of an 80% reduction of emissions by 2030 and total carbon…

 Lavazza may be a global brand known for its amazing coffee products, but at its core it remains a family business. Originally established in 1895, Lavazza has grown into one of the largest coffee retailers in the world, and multiple…

BOSTON, MA – Dec. 11, 2019 – GE Current, a Daintree company, the digital engine for intelligent environments, today announced the appointment of Manish Bhandari to Chief Executive Officer (CEO). He succeeds Randall Swift, a partner at parent…

When Best Western wanted to upgrade its outdoor signage to reflect its rebranding, it decided to reach out to Verbax Lighting Solutions for help. Matteo Cavallari, the Managing Director at Verbax, brought in Cees Steenkuyl at GE Current, a…

Petrol station environments present a unique set of challenges to sign makers. They tend to require bright, vivid signage that’s illuminated at all hours of the day and night. They also often stand apart from other buildings and commerce, exposed…

LED lighting can bring a broad range of benefits to many types of environments. This reference guide discusses the basics of LED and lighting controls technology and how it can be applied to your retail space.

Untapped Potential

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The Opportunity

Rocky Lauer’s first introduction to LED technology didn’t leave the best impression. While attending a national conference for facility managers nearly a decade ago, he sat in on a session about LEDs. The instructor warned…

Internet of Things (IoT) platforms supported by LED lighting arrangements can bring incredible benefits to commercial buildings, from compelling energy savings to amazing possibilities enabled by connected infrastructure. Welcome to a world where…

A business’s signage is an integral part of its marketing and brand identity. Whether you are beckoning customers to visit a store for the first time, rebranding your company as part of a renewed marketing effort, or maintaining a consistent…

Attributing a financial value to brand equity and reputation can often feel like art rather than science, based on an opaque combination of proprietary analytics, extensive economic calculations and a healthy dose of “expert” opinion. However,…